But isn’t that what storytelling is all about – selling the hero’s story? Save the cat software how to#And, unknown to me at that time, that’s where I first learned how to tell effective stories – even if I was just selling a shampoo or household cleaning product. One of the accounts I handled was Proctor & Gamble and they were very specific about what happens at certain points in a commercial. It’s funny that Blake talks about finding the 15 beats in a 30 second commercial because that’s exactly how I first learned about story structure. I started off as a copywriter in advertising. I wasn’t one of those who constantly had a super 8 or small film camera while in middle school or high school. Were you always interested in films? What inspired you to write for the screen? What have you written?įilm came to me later in life you could say. Now Silerio now actively works with screenwriters who have projects in active development with major studios and has been invited to speak at a number of screenwriting conferences, including the Great American Pitchfest and London Screenwriters Festival.Ĭreative Screenwriting chatted with Silerio about his relationship with Snyder, the importance of genres and his thoughts on using a “paint by numbers” formula. But isn’t that what storytelling is all about – selling the hero’s story?”įrom this prosaic storytelling education, José Silerio became Save the Cat! author Blake Snyder’s Development Director. “I first learned how to tell effective stories…selling a shampoo or household cleaning product.
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